Posted to MedZilla on 2/22/2020

Takeda Pharmaceuticals

US-IL, eCRM Marketing Manager SR0046472-MZ


About BioLife Plasma Services

Every day at BioLife, we feel good knowing that what we do helps improve the lives of patients with rare diseases. While you focus on our donors, we ll support you. We offer a purpose you can believe in, a team you can count on, opportunities for career growth, and a comprehensive benefits program, all in a fast-paced, friendly environment.

BioLife Plasma Services is a subsidiary of Takeda Pharmaceutical Company Ltd.

The ideal candidate is highly experienced in using Salesforce and has experience scheduling, executing, and optimizing digital marketing campaigns. This person will be responsible for the tactical operation of Marketing Cloud, including list building and segmentation, email communications, nurturing, A/B testing, and integration with Salesforce.

We are currently hiring an eCRM Marketing Manager to join our digital marketing team at BioLife Plasma Services. This opportunity represents significant ownership in the space as we go through extensive digital transformation. If you are looking for a new challenge with a fun work environment and an entrepreneurial culture, we ask that you please apply-we'd love to have you join our team.


  • Day-to-day management of Salesforce Marketing Cloud including email campaigns, automations, drip campaigns, targeted prospecting emails, reporting, CRM integration, monitoring, and reporting
  • Develop an email marketing calendar that's aligned with sales and marketing goals
  • Deliver and execute analytics/performance tracking, A/B testing, list segmentation, and CRM integration
  • Build Salesforce reports and dashboards to provide visibility into results, measure effectiveness, and provide alternate strategies if needed
  • Track KPIs per campaign, including open rates, click-through rates, unsubs, and trends on a monthly/quarterly bases
  • Consistently monitor and maintain data quality
  • Maintain and create best practices for naming conventions, list imports/management, campaigns, scoring, and completion actions
  • Create standardized templates that both appeal to prospects and make your job more efficient
  • Assist in creating and documenting best practices and training material


  • 5+ years Marketing Automation, Digital Marketing, Email Marketing - Enterprise wide experience
  • Ability to understand and create customer persona, align content for selected audiences, etc.
  • Experience with digital transformations a plus.
  • Experienced in Enterprise software integration's for Marketo, Salesforce, Hubspot, Pardot, Mailchimp, etc.
  • 5+ years of experience in B2C marketing
  • Experience in list management and segmentation
  • Ability to manage multiple competing priorities
  • Highly curious, motivated, and creative - loves to work in a collaborative team environment
  • Solid organization and multi-tasking skills
  • Excellent written (proofreading) and verbal communication skills
  • Salesforce Certifications are a plus
  • BA in related Marketing or related field preferred
  • Travel up to 15%

Notice to Employment / Recruitment Agents:

Employment / Recruitment agents may only submit candidates for vacancies only if they have written authorization to do so from Shire, a wholly-owned subsidiary of Takeda s Talent Acquisition department. Any agency candidate submission may only be submitted to positions opened to the agency through the specific Agency Portal. Shire, a wholly-owned subsidiary of Takeda will only pay a fee for candidates submitted or presented where there is a fully executed contract in place between the Employment / Recruitment agents and Shire, a wholly-owned subsidiary of Takeda and only if the candidate is submitted via the Agency Portal. Candidates submitted or presented by Employment / Recruitment Agents without a fully executed contract or submitted through this site shall not be deemed to form part of any Engagement for which the Agency may claim remuneration.

Equal Employment Opportunity

Shire, a wholly-owned subsidiary of Takeda, is an Equal Opportunity Employer committed to a diverse workforce. Shire, a wholly-owned subsidiary of Takeda, will not discriminate against any worker or job applicant on the basis of race, color, religion, gender, national origin, ancestry, age, sexual orientation, marital or civil partnership status, pregnancy, gender reassignment, non-job related mental or physical disability, genetic information, veteran status, military service, application for military service, or membership in any other category protected under law.

EEO is the Law -

EEO is the Law Supplement -

Pay Transparency Policy -

Reasonable Accommodations

Shire, a wholly-owned subsidiary of Takeda, is committed to working with and providing reasonable accommodation to individuals with disabilities. If, because of a medical condition or disability, you need a reasonable accommodation for any part of the application process, or in order to perform the essential functions of a position, please call 484-595-8400 and let us know the nature of your request and your contact information.

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* If a direct employer requests that you go to their web site and complete your application there in order to be
  considered, please do so. Applications for all positions are subject to each employer's specific requirements.