Posted to MedZilla on 2/22/2020


Takeda Pharmaceuticals

US-IL, Content Marketing Manager SR0046471-MZ


 
 

About BioLife Plasma Services

Every day at BioLife, we feel good knowing that what we do helps improve the lives of patients with rare diseases. While you focus on our donors, we ll support you. We offer a purpose you can believe in, a team you can count on, opportunities for career growth, and a comprehensive benefits program, all in a fast-paced, friendly environment.

BioLife Plasma Services is a subsidiary of Takeda Pharmaceutical Company Ltd.

OBJECTIVES/PURPOSE

The Content Manager will:

  • Lead content strategy development, creation and execution of BioLife Brand Marketing campaigns
  • Work with a cross-functional team to create compelling content and user experiences that attack prospective donors and deepen existing donor engagement
  • Create and optimize content across marketing ecosystem including: social media, SEO, CRM, video, print, in-center collateral, etc
  • Act as keeper of the flame for BioLife Marketing Brand Values, Mission and Guidelines
  • Exhibit thought-leadership and initiative in identifying content marketing opportunities

ACCOUNTABILITIES

  • Translate insights into compelling long and short-form, digestible content
  • Create content strategy that aligns with BioLife Brand strategy, goals and KPIs
  • Oversee brand guideline development
  • Collaborate with agencies to ensure content strategy pull through and brand guideline adherence
  • Develop and manage segment and channel specific content: social media, SEO, CRM, video, print, in-center collateral
  • Analyze qualitative and quantitative data to measure content effectiveness and identify alternate strategies and optimization opportunities
  • Develop tools and processes to ensure efficient implementation; e.g. content calendars
  • Engage in marketing operations, including approvals, job flow, review process, etc.
  • Design, create and manage organic social media campaigns, content and calendars
  • Monitor and moderate online reviews and social media platform comments
  • Provide insights and recommendations based on customer response activity and trends

DIMENSIONS AND ASPECTS

Technical/Functional (Line) Expertise

The ideal candidate will

  • Exhibit thought leadership for content strategy, user experience and social media
  • Strong understanding of digital and traditional content development best practices
  • In-depth knowledge of SEO principles, keyword research and Google Analytics
  • In-depth knowledge of social media platforms, online reputation management and moderation tools

EDUCATION, BEHAVIOURAL COMPETENCIES AND SKILLS:

EXPERIENCE

  • BS degree in English, Journalism, Public Relations, or related communications field (advanced degree preferred)
  • Proficient in MS Word, PowerPoint
  • Experience with design software a plus
  • Minimum 7 years experience in multi-channel content creation and execution (would prefer more years experience)

CAPABILITIES

  • Think strategically and execute tactically
  • Lead initiatives and project manage multiple streams
  • Act as independent contributor and collaborate cross-functionally
  • Jump from creative to analytical side of marketing
  • Manage multiple projects of all sizes and complexity with ability to switch from one to the other seamlessly
  • Actively engage in day-to-day operations an execution
  • Be a self-starter who thrives on tackling new challenges in a fast-paced, dynamic environment.

ADDITIONAL INFORMATION

  • Travel up to 15%

Notice to Employment / Recruitment Agents:

Employment / Recruitment agents may only submit candidates for vacancies only if they have written authorization to do so from Shire, a wholly-owned subsidiary of Takeda s Talent Acquisition department. Any agency candidate submission may only be submitted to positions opened to the agency through the specific Agency Portal. Shire, a wholly-owned subsidiary of Takeda will only pay a fee for candidates submitted or presented where there is a fully executed contract in place between the Employment / Recruitment agents and Shire, a wholly-owned subsidiary of Takeda and only if the candidate is submitted via the Agency Portal. Candidates submitted or presented by Employment / Recruitment Agents without a fully executed contract or submitted through this site shall not be deemed to form part of any Engagement for which the Agency may claim remuneration.

Equal Employment Opportunity

Shire, a wholly-owned subsidiary of Takeda, is an Equal Opportunity Employer committed to a diverse workforce. Shire, a wholly-owned subsidiary of Takeda, will not discriminate against any worker or job applicant on the basis of race, color, religion, gender, national origin, ancestry, age, sexual orientation, marital or civil partnership status, pregnancy, gender reassignment, non-job related mental or physical disability, genetic information, veteran status, military service, application for military service, or membership in any other category protected under law.

EEO is the Law - https://www.dol.gov/ofccp/regs/compliance/posters/pdf/eeopost.pdf

EEO is the Law Supplement - https://www.dol.gov/ofccp/regs/compliance/posters/pdf/OFCCP_EEO_Supplement_Final_JRF_QA_508c.pdf

Pay Transparency Policy - https://www.dol.gov/ofccp/pdf/pay-transp_formattedESQA508c.pdf

Reasonable Accommodations

Shire, a wholly-owned subsidiary of Takeda, is committed to working with and providing reasonable accommodation to individuals with disabilities. If, because of a medical condition or disability, you need a reasonable accommodation for any part of the application process, or in order to perform the essential functions of a position, please call 484-595-8400 and let us know the nature of your request and your contact information.


Please visit our website at takedajobs.com

 
 


* If a direct employer requests that you go to their web site and complete your application there in order to be
  considered, please do so. Applications for all positions are subject to each employer's specific requirements.