US-IL, Associate Director Brand Integrated Marketing SR0036489-MZ
BioLife Plasma Services is part of Takeda Pharmaceutical Company Limited (TSE:4502/NYSE:TAK), a patient-focused, values-based, R&D-driven global biopharmaceutical company committed to bringing Better Health and a Brighter Future to people worldwide by translating science into highly-innovative medicines.
Our employees are committed to improving quality of life for patients and to working with our partners in health care in approximately 80 countries and regions.
BioLife Plasma Services is an industry leader in the collection of high-quality plasma that is processed into life-saving plasma-based therapies. We operate numerous state-of-the-art plasma collection facilities throughout the United States, Austria.
The Associate Director Brand & Integrated Marketing, will have overall responsibility to lead the strategy development and execution of a multi-million dollar business unit. This individual will exhibit thought-leadership and initiative to proactively identify and move forward market growth opportunities. The Senior Brand Leader will focus on transforming our brand to become the preferred choice for customers. In addition, this person will be the brand portfolio steward. Through keen insight, marketplace intelligence and rigorous brand management, the Brand leader ensures that our brand has a distinct and relevant meaning that resonates with customers.
This role requires a high degree of integrity, motivation, discipline, energy, persistence, and attention to detail. The ideal candidate must be a self-starter who thrives on tackling new challenges with a pragmatic approach. The successful candidate must be willing to actively engage in day-to-day operations while maintaining a strategic and hands-on understanding of complex product offerings and company direction, developing and executing on a multi-faceted marketing plan that results in growth for the company.
Planning and Execution - Strategic leadership of go-to-market strategies. Responsible for developing short and long term strategic vision and translating that vision to actionable plans and tactics. Integrates brand strategy across all donor touchpoints.
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Equal Employment Opportunity
Shire, a wholly-owned subsidiary of Takeda, is an Equal Opportunity Employer committed to a diverse workforce. Shire, a wholly-owned subsidiary of Takeda, will not discriminate against any worker or job applicant on the basis of race, color, religion, gender, national origin, ancestry, age, sexual orientation, marital or civil partnership status, pregnancy, gender reassignment, non-job related mental or physical disability, genetic information, veteran status, military service, application for military service, or membership in any other category protected under law.
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