US-MA, Senior Director of Patient Services Marketing SR0036483-MZ
No. of direct reports: 4-6
This position is a member of the Patient Marketing team that works closely with the franchise Marketing Teams, Medical, Regulatory, Legal, Commercial Operations, Compliance and Corporate Communications.
In partnership with the franchise teams, US Patient Marketing is responsible for developing strategies and executing in three primary areas:
CORE ELEMENTS RELATED TO THIS ROLE
Strategic Leadership & Innovation (25%)
Works with marketing leads across the rare disease portfolio to develop strategies for patient services, engagement and experience. Provides input into brand specific strategic plans.
Program Execution (30%)
Works with team to develop and execute key patient programs. Leads the development and implementation of access services, marketing strategies, programs, tactics, and messaging. Tracks / monitors KPIs and key analytics, Manages tactical programs and commercial tools through the regulatory, medical, legal approval process
Oversees the external spend budget for Patient Marketing and ensures appropriate resource optimization, including optimal use of external agencies. Owns relationship with external partners.
Collaboration & Communication (30%)
Works directly with other members of the Patient Services leadership team on key programs and initiatives. Collaborates with marketing leads and franchise sales leads. Identifies and leverages synergies across therapeutic areas. Works closely with agencies, digital vendors and hub service vendors.
DIMENSIONS AND ASPECTS
Technical/Functional (Line) Expertise
Living our leadership behaviors is a basic expectation for all Takeda employees. Takeda expects all employees to embody the following Leadership Behaviors:
In addition, all employees are expected to assess business opportunities and decisions using four critical factors: Patient, Trust, Reputation, and Business.
Decision-making and Autonomy
EDUCATION, BEHAVIORAL COMPETENCIES AND SKILLS:
BS/BA required. MBA preferred. Candidate should have 10 or more years of experience in Patient / Consumer Marketing, with 2-3 years of Patient Service experience in phama / biotech rare disease preferred. Must have experience working with Pharma/biotech promotional materials and agencies. U.S. and/or Global brand launch and commercialization experience in the Rare Disease space preferred. Proven track record of project management and tactical execution.
Notice to Employment / Recruitment Agents:
Employment / Recruitment agents may only submit candidates for vacancies only if they have written authorization to do so from Shire, a wholly-owned subsidiary of Takeda s Talent Acquisition department. Any agency candidate submission may only be submitted to positions opened to the agency through the specific Agency Portal. Shire, a wholly-owned subsidiary of Takeda will only pay a fee for candidates submitted or presented where there is a fully executed contract in place between the Employment / Recruitment agents and Shire, a wholly-owned subsidiary of Takeda and only if the candidate is submitted via the Agency Portal. Candidates submitted or presented by Employment / Recruitment Agents without a fully executed contract or submitted through this site shall not be deemed to form part of any Engagement for which the Agency may claim remuneration.
Equal Employment Opportunity
Shire, a wholly-owned subsidiary of Takeda, is an Equal Opportunity Employer committed to a diverse workforce. Shire, a wholly-owned subsidiary of Takeda, will not discriminate against any worker or job applicant on the basis of race, color, religion, gender, national origin, ancestry, age, sexual orientation, marital or civil partnership status, pregnancy, gender reassignment, non-job related mental or physical disability, genetic information, veteran status, military service, application for military service, or membership in any other category protected under law.
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EEO is the Law Supplement - https://www.dol.gov/ofccp/regs/compliance/posters/pdf/OFCCP_EEO_Supplement_Final_JRF_QA_508c.pdf
Pay Transparency Policy - https://www.dol.gov/ofccp/pdf/pay-transp_formattedESQA508c.pdf
Shire, a wholly-owned subsidiary of Takeda, is committed to working with and providing reasonable accommodation to individuals with disabilities. If, because of a medical condition or disability, you need a reasonable accommodation for any part of the application process, or in order to perform the essential functions of a position, please call 484-595-8400 and let us know the nature of your request and your contact information.
Please visit our website at takedajobs.com