US-MA, Patient Marketing Manager SR0036038-MZ
The Marketing Manager reports to the Senior Director, Patient Services Marketing in U.S. Patient Engagement & Excellence. This individual will be responsible for patient marketing for Hematology and other Bleeding Disorders as part of Takeda's broad rare disease portfolio, which includes ten therapeutic areas Hereditary Angioedema (HAE), Hunter s Syndrome, Gaucher s Disease, Short Bowel Syndrome, Hypoparathyroidism, Alpha-1 Deficiency, Primary Immune Deficiency, Hemophilia, von Willebrand Disease, and Acute Lymphoblastic Leukemia. In total, there are over 20 products across ten therapeutic areas, accounting for approximately $6 billion in annual sales.
This position is a member of the Patient Marketing team that works closely with the franchise Marketing Teams, Medical, Regulatory, Legal, Commercial Operations, Compliance and Corporate Communications.
In partnership with the franchise teams, US Patient Marketing is responsible for developing strategies and executing in three primary areas:
Strategic Development & Innovation (10%)
Works with marketing teams across the rare disease portfolio to develop strategies for patient services, engagement and experience. Provides input into brand specific tactical plans.
Program Execution (50%)
Works with team to develop and execute key patient programs. Leads the development and implementation of access services, marketing strategies, programs, tactics, and messaging. Tracks / monitors KPIs and key analytics, offering feedback to service users and internal stakeholders. Managers tactical programs and commercial tools through the regulatory, medical, legal approval process
Responsible for tactical project management and key understanding of data and metrics. Manages the external spend budget for specific programs and ensures appropriate resource optimization, including optimal use of external agencies.
Collaboration & Communication (20%)
Works directly with other members of the Patient Services team on key programs and initiatives. Collaborates with marketing leads and franchise sales leads. Identifies and leverages synergies across therapeutic areas. Works closely with agencies, digital vendors and hub service vendors.
Education & Experience Requirements
BS/BA required. MBA a plus. Candidate should have 2 or more years of experience in Patient / Consumer Marketing. Experience in pharma / rare disease or healthcare patient services is desired. Must have experience working with promotional materials and agencies. Proven track record of project management and tactical execution.
The Patient Marketing Lead should also possess the following skills and attributes:
Other Job Components
Complexity and Problem Solving
Internal and External Contacts
Notice to Employment / Recruitment Agents:
Employment / Recruitment agents may only submit candidates for vacancies only if they have written authorization to do so from Shire, a wholly-owned subsidiary of Takeda s Talent Acquisition department. Any agency candidate submission may only be submitted to positions opened to the agency through the specific Agency Portal. Shire, a wholly-owned subsidiary of Takeda will only pay a fee for candidates submitted or presented where there is a fully executed contract in place between the Employment / Recruitment agents and Shire, a wholly-owned subsidiary of Takeda and only if the candidate is submitted via the Agency Portal. Candidates submitted or presented by Employment / Recruitment Agents without a fully executed contract or submitted through this site shall not be deemed to form part of any Engagement for which the Agency may claim remuneration.
Equal Employment Opportunity
Shire, a wholly-owned subsidiary of Takeda, is an Equal Opportunity Employer committed to a diverse workforce. Shire, a wholly-owned subsidiary of Takeda, will not discriminate against any worker or job applicant on the basis of race, color, religion, gender, national origin, ancestry, age, sexual orientation, marital or civil partnership status, pregnancy, gender reassignment, non-job related mental or physical disability, genetic information, veteran status, military service, application for military service, or membership in any other category protected under law.
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Shire, a wholly-owned subsidiary of Takeda, is committed to working with and providing reasonable accommodation to individuals with disabilities. If, because of a medical condition or disability, you need a reasonable accommodation for any part of the application process, or in order to perform the essential functions of a position, please call 484-595-8400 and let us know the nature of your request and your contact information.
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