Posted to MedZilla on 7/23/2019

Takeda Pharmaceuticals

US-MA, Patient Marketing Manager SR0036038-MZ


The Marketing Manager reports to the Senior Director, Patient Services Marketing in U.S. Patient Engagement & Excellence. This individual will be responsible for patient marketing for Hematology and other Bleeding Disorders as part of Takeda's broad rare disease portfolio, which includes ten therapeutic areas Hereditary Angioedema (HAE), Hunter s Syndrome, Gaucher s Disease, Short Bowel Syndrome, Hypoparathyroidism, Alpha-1 Deficiency, Primary Immune Deficiency, Hemophilia, von Willebrand Disease, and Acute Lymphoblastic Leukemia. In total, there are over 20 products across ten therapeutic areas, accounting for approximately $6 billion in annual sales.

This position is a member of the Patient Marketing team that works closely with the franchise Marketing Teams, Medical, Regulatory, Legal, Commercial Operations, Compliance and Corporate Communications.

In partnership with the franchise teams, US Patient Marketing is responsible for developing strategies and executing in three primary areas:

  • Patient Services Marketing This includes fully developing and supporting processes, educational materials, and digital assets for patient on-boarding, financial and reimbursement support (hub services, co-pay assistance, quick start) sample programs and patient welcome kits. The team helps develop and monitor KPIs to drive efficiency and ensure operational excellence. The team develops and maintains digital assets including Patient Services websites, patient portals and patient apps. Finally, the team is responsible for management oversight and appropriate deployment of third party nursing and outsourced healthcare education nurses.
  • Patient Engagement Marketing The team will work with the Patient Engagement teams and the centralized Healthcare Education team (as needed) to develop materials and programs customized by diseases state and audience. There will be a particular focus on education that can be delivered by nurses and bilingual healthcare educators. This includes patient programs and live events such as patient educational dinner programs, commercial support for patient walks and fundraising events, commercial support for scholarship programs, and support for patient conferences.
  • Patient Experience Marketing The Patient Marketing team will develop and maintain Takeda Patient Services branding to ensure patients have a consistent Takeda experience and view Takeda as the global leader in rare diseases. The Marketing Manager will contribute to the vision for Takeda patient support, and help execute tactics that match Takeda's commitment to patient support with an evolving healthcare landscape. Additionally, the Patient Marketing team will partner with the franchises to develop innovative solutions for improving the patient experience, including adherence programs, adherence apps, and enhancements to the patient portal.

Essential Functions


Strategic Development & Innovation (10%)

Works with marketing teams across the rare disease portfolio to develop strategies for patient services, engagement and experience. Provides input into brand specific tactical plans.

Program Execution (50%)

Works with team to develop and execute key patient programs. Leads the development and implementation of access services, marketing strategies, programs, tactics, and messaging. Tracks / monitors KPIs and key analytics, offering feedback to service users and internal stakeholders. Managers tactical programs and commercial tools through the regulatory, medical, legal approval process

Operations (20%)

Responsible for tactical project management and key understanding of data and metrics. Manages the external spend budget for specific programs and ensures appropriate resource optimization, including optimal use of external agencies.

Collaboration & Communication (20%)

Works directly with other members of the Patient Services team on key programs and initiatives. Collaborates with marketing leads and franchise sales leads. Identifies and leverages synergies across therapeutic areas. Works closely with agencies, digital vendors and hub service vendors.

Education & Experience Requirements


BS/BA required. MBA a plus. Candidate should have 2 or more years of experience in Patient / Consumer Marketing. Experience in pharma / rare disease or healthcare patient services is desired. Must have experience working with promotional materials and agencies. Proven track record of project management and tactical execution.

The Patient Marketing Lead should also possess the following skills and attributes:

  • Patient-centric, compassionate and service oriented mindset
  • Results oriented, attention to detail, accurate, prompt and able to meet deadlines
  • Strong business acumen and budgeting skills
  • Ability to partner with cross-functional teams
  • Considers marketplace and economic forces and trends in making sound business decisions
  • Experience in developing compliant marketing approaches/platforms/business processes for biotech / rare disease Marketing
  • Builds and models a collaborative culture of questioning and constructive challenge to foster openness and candid dialogue

Other Job Components

Complexity and Problem Solving

  • Decisions are multi-faceted and involve multiple inter-dependencies with Medical, Legal, and Regulatory, the franchises, brand teams and external agencies.Will need to balance tradeoffs in terms of patient experience, budget, time, efficiencies, standardization and compliance.Responsible for managing patient programs funded by franchises and brand teams.

Internal and External Contacts

  • Works closely with others in the department including the Head of Patient Services, the Patient Service Lead for Hematology, and the Patient Services Marketing team to deliver solutions that address business priorities.
  • Works with the Head of US Healthcare Education , as necessary, to develop programs and marketing materials specific to nursing services, healthcare/clinical education and patient programs.
  • Works with the Patient Service Training Lead and the Patient Service Project Management team.
  • Works closely with the Franchise Marketing teams across the bleeding disorders portfolio. Collaborates on patient engagement & experience strategy, patient service enhancements, key patient programs and adherence programs.

Other Requirements

  • 10-20% travel as required.Role will sometimes call for early or late meetings and/or attendance to patient meetings on nights and weekends.

Notice to Employment / Recruitment Agents:

Employment / Recruitment agents may only submit candidates for vacancies only if they have written authorization to do so from Shire, a wholly-owned subsidiary of Takeda s Talent Acquisition department. Any agency candidate submission may only be submitted to positions opened to the agency through the specific Agency Portal. Shire, a wholly-owned subsidiary of Takeda will only pay a fee for candidates submitted or presented where there is a fully executed contract in place between the Employment / Recruitment agents and Shire, a wholly-owned subsidiary of Takeda and only if the candidate is submitted via the Agency Portal. Candidates submitted or presented by Employment / Recruitment Agents without a fully executed contract or submitted through this site shall not be deemed to form part of any Engagement for which the Agency may claim remuneration.

Equal Employment Opportunity

Shire, a wholly-owned subsidiary of Takeda, is an Equal Opportunity Employer committed to a diverse workforce. Shire, a wholly-owned subsidiary of Takeda, will not discriminate against any worker or job applicant on the basis of race, color, religion, gender, national origin, ancestry, age, sexual orientation, marital or civil partnership status, pregnancy, gender reassignment, non-job related mental or physical disability, genetic information, veteran status, military service, application for military service, or membership in any other category protected under law.

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Pay Transparency Policy -

Reasonable Accommodations

Shire, a wholly-owned subsidiary of Takeda, is committed to working with and providing reasonable accommodation to individuals with disabilities. If, because of a medical condition or disability, you need a reasonable accommodation for any part of the application process, or in order to perform the essential functions of a position, please call 484-595-8400 and let us know the nature of your request and your contact information.

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