Posted to MedZilla on 10/19/2019

Takeda Pharmaceuticals

US-MA, Director, EoE (Eosinophilic Esophagitis) Patient Marketing R0009335-MZ


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Job Description

Director, EoE (Eosinophilic Esophagitis) Patient Marketing, U.S.

Are you looking for a patient-focused, innovation-driven company that will inspire you and empower you to shine? Join us as the Director EoE (Eosinophilic Esophagitis) Patient Marketing in our Lexington, MA office.

At Takeda, we are transforming the pharmaceutical industry through our R&D-driven market leadership and being a values-led company. To do this, we empower our people to realize their potential through life-changing work. Certified as a Global Top Employer, we offer stimulating careers, encourage innovation, and strive for excellence in everything we do. We foster an inclusive, collaborative workplace, in which our global teams are united by an unwavering commitment to deliver Better Health and a Brighter Futureto people around the world.

Here, you will be a vital contributor to our inspiring, bold mission.

A typical day will include:


  • Develop and articulate the strategy to launch Takeda s new product for Eosinophilic Esophagitis (EoE, TAK721) in the US market, focusing on our patient customers as well as adult caregivers for adolescent patients.
  • Develop and articulate the strategy to educate patients and caregivers about the emerging and rare disease, need for diagnosis and monitoring, treatment approaches, etc.
  • Execute these strategies to achieve educational and brand objectives, working with and through cross-functional partners, agencies, and external partners and stakeholders.
  • Establish Takeda as a leader in this disease state, leveraging and extending Takeda s leadership in GI and enhancing the care of EoE patients in the US.

Infuse the patient voice and perspective into all that we do; always place the interest of patients first in the context of Takeda s Patient/Trust/Reputation/Business values.


  • The selected individual will set direction and mobilize the cross-functional team to define and achieve the brand strategic objectives with respect to patient and caregiver customers.
  • This leader will serve as an internal advocate for the needs and interests of patients across the company and will also lead and execute our external communications to reach patients and caregivers.
  • The Director of Patient Marketing will be accountable for working collaboratively with key internal and external stakeholders, including Takeda professionals from Market and Business Insights, Medical Affairs, Clinical Development, Advocacy, Training, Patient Services, and other critical functions. He/she will also engage with advocacy groups and leading spokespeople to ensure brand strategies and tactics are based upon actionable market- and brand-specific insights.

    Over time, this individual may have supervisory responsibility for some of the other brand marketers. At hiring the role will not have direct reports. Within the brand team, this Director will serve as a functional leader in the execution of creative, impactful marketing initiatives

    This person will serve as a core leader on the brand team joining in owning the strategy and results, prioritizing team spirit and collaboration, evangelizing for the brand and our patients


  • BA/BS degree in business, marketing, or science required; MBA or similar degree a plus.
  • Minimum of 10 years of patient marketing and/or consumer marketing experience, including experience within a US commercial organization. Direct to patient marketing experience is strongly preferred, including digital marketing experience and familiarity with social media
  • Launch and pre-launch experience is strongly preferred (including unbranded/disease state awareness as well as branded communications)
  • Experience leading, motivating and developing direct reports to create high-performing teams. Additionally, experience leading cross-functional teams through indirect influence is required.
  • Demonstrated track record of formulating patient-commercial strategies and executing the resulting marketing campaigns; ability to demonstrate business impact of key commercial tactics to optimize the investment mix.
  • Strong leadership skills with the ability to champion the brand and align internal cross-functional stakeholders and achieve results through collaboration. Strong interpersonal skills and demonstrated track record of building effective cross-functional collaboration.
  • Demonstrated experience executing plans with all relevant media, including digital, social, print, and other ways of learning about patients/caregivers and reaching them with effective messaging that drives desired actions/behavior.

    Technical/Functional (Line) Expertise

  • Develop and execute US patient commercial strategies based upon a deep understanding of key market opportunities and challenges, which contribute to an integrated, cross-functional set of brand strategic imperatives and corresponding tactical programs.
  • Develop advocates in the patient community to help communicate unbranded and branded objectives.
  • Drive activities with the Agency of Record in the development and management of the Disease State Awareness and Branded campaigns.
  • Support the development of the brand framework (brand essence, personality, logo etc.), development of positioning, communications platform and key messages.
  • Drive development of integrated promotional materials, detail aids and other deliverables prior to launch.
  • Represent Takeda and the TAK721 brand at public events, press and public relations events, and other patient/customer interaction opportunities. Develop strong relationships with Advocacy leaders and key stakeholders and influencers who are vital to our understanding and success in the market.
  • Drive development of consistent disease state and brand messages across both traditional and non-traditional marketing channels.
  • Work closely with Market Insights to ensure we learn what we need to know about our market and customers so that we can serve their genuine needs, set our goals and execute against them.
  • Contribute to developing KPIs to monitor the success of our commercial activities; closely monitor and report on relevant metrics and use them to make positive business decisions.
  • Take on additional projects and initiatives as needed to advance the brand s goals and objectives.
  • Demonstrate Takeda values daily. Act, and inspire others to act, in ways that are consistent with Takeda values and policies.


  • Be accountable for and lead cross-functional teams and relationships with external partners in advancing all goals and objectives noted above. Develop strong and positive working relationships with key internal and external partners.
  • Articulate vision for the brand and enroll others in bringing it to life.
  • If/when the role has direct reports in the future, manage direct reports (and indirect matrix colleagues) in a way that empowers them to bring their best to the role, provides opportunities for growth and learning along with effective coaching and feedback, and supports high-level and impactful performance.
  • Demonstrate Takeda values on a daily basis. Act, and inspire others to act, in ways that are consistent with Takeda values and policies.

    Decision-making and Autonomy

  • This leader will be accountable for our patient strategy and execution, expected to set direction and lead execution, making tough calls and course corrections on the way. The leader must work as an integral part of the brand team, exhibiting strong team behavior and driving alignment while also maintaining accountability for serving the needs of our patient customers.
  • This responsibility starts with launch preparation and continues through commercialization (sharing in accountability for market results).


  • We rely upon a matrixed organization to make decisions, execute and achieve our goals; the person in this role must be very skilled at building 1:1 relationships as well as team relationships and commitment.
  • The person in this role will also be expected to communicate effectively with senior leaders in the organization to report on progress/activities, to drive the brand agenda, and to request and engage the resources required to accomplish our goals.


  • Commercial success requires a high degree of insight, inspiration, and innovation in both strategy and execution while always working within Takeda s established compliance and ethics guardrails.
  • Prudent risk-taking is a critical part of innovation if every initiative succeeds, we are not stretching far enough.


  • This role will focus on one product, but it will launch into a complex market (including an off-label current standard of care and compounding competitors); an ability to capture insights and make decisions in the face of ambiguity and complexity is required


  • Sense of humor is key!


  • Role requires travel, including weekend travel; up to 20-30% at peak periods of intensity


  • 401(k) with company match and Annual Retirement Contribution Plan
  • Tuition reimbursement Company match of charitable contributions
  • Health & Wellness programs including onsite flu shots and health screenings
  • Generous time off for vacation and the option to purchase additional vacation days
  • Community Outreach Programs

    Empowering Our People to Shine

    Discover more at

    No Phone Calls or Recruiters Please.

    #LI- AS2


Lexington, MA

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Time Type

Full time

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