Posted to MedZilla on 4/28/2017


Takeda Pharmaceuticals

Israel-, Product Manager 1700870-MZ


 
 

Role Objective
  • Marketing and strategic planning of an IBD-related biologic product
  • Drive deep understanding of IBD (Inflammatory Bowel Disease) field including what motivates IBD patients and the HCPs that care for them, acting on this through the delivery and implementation of an integrated brand plan, with considerations to the current market landscape opportunities and challenges


Accountabilities

Business Strategy and Management
  • Leading the development and implementation of the Strategic Marketing Plan in line with the Brand Strategy to maximize brand performance;
  • The successful achievement of tactical objectives and milestones outlined within the Strategic Marketing Plan including but not limited to:
  • Development and implementation of promotional materials
  • Implement multi-channel solutions including digital, mailings & newsletter, media & PR activities for all customers line with the strategic plan and compliance
  • Create programs and tactics customized to different customer groups including HCPs, patients, patient associations and media
  • Strategic and tactical lead of Takeda s congress activities
  • Strategic responsibility for patient support services
  • Has a strong understanding of the local IBD market and closely monitors environmental changes and competitor activities in order to be able to fine tune planned tactics;
  • Identifies actions to strengthen product positioning (eg. direct medical development, labeling changes) to maximize brand performance. Anticipates and capitalizes on stakeholders market trends to create a competitive advantage. Recommends and gains approval from senior management for alternative approaches to maximize brand opportunities
  • Directing generation and analysis of data to seek out opportunities to support recommendations for strategic direction based on demand and market dynamics;
  • Leading the business development process; coaches and monitors internal and external progress; leads external suppliers; drives the integrated life cycle plan
  • Achieving the above through effective liaising, networking and working relationships with the Takeda Market Access Team, IBD Brand Team, Takeda country Medical Department, IBD KAMs, Commercial Excellence and other relevant outsource agencies
  • Effective team and cross functional working internally and externally
  • Supports the IBD BU Head in building and leading a strong cross functional team
  • Developing effective and constructive working relationships throughout the Business Unit and Takeda LOC in general and with the IBD Brand Team, Takeda Market Access department and Takeda Medical Department in particular;
  • Partnering with the IBD KAM team/ Sales force to provide strategic direction in the development of training material and programs;

Financial Management
  • Leading and taking ownership for key financial tasks for the brand including the development of annual budgets, operating plan, market sales forecasts, quarterly updates, etc.
  • Effective budget control and resource management within predefined project budgets;


Communication

  • Developing and maintaining strong, effective and constructive team relationships (Agency, Specialists and their associations, Advisory groups) and KOL networks by taking a leadership role in the communication and liaison between all pertinent external customers;
  • Ensuring effective communication with all relevant internal and external key stakeholders;
  • Identifying and raising relevant issues, and proposing potential solutions, through the appropriate internal and external channels;
  • Achieving best-in-class customer focus with significant dedicated time for regular interactions with customers
  • Implementation of multi-channel innovative communication approaches to customers

Risk Management and controls
  • Supporting the IBD BU Head in managing the company s risk profile including, (where appropriate), Code of Conduct and the Health and Safety performance of the business;
  • Assisting the IBD BU Head in ensuring that appropriate internal controls are in place;
  • Utilizing new market research approaches with business partners to assess business risks and opportunities. Proactively identifying brand opportunities and issues that require analysis of Business Information to create new approaches or new market opportunities.
Qualifications
Key Capabilities

  • Business acumen and ability to understand and actively contribute to the P&L management
  • Outside thinking rather inside focus; advocating patient and HCP perspective into the organization
  • Analytical, converts information into insights; monitoring market trends, uncovering unmet needs, identifying risks, barriers and opportunities at national level
  • Business acumen and entrepreneurship to develop a commercially robust plan that exceeds customer expectations
  • Innovative, develops new ways of working and uses these to differentiate from competition
  • Strong communicator with the ability to engage both external and internal customers
  • Builds a collaborative network of relationships with people in a variety of functions, roles and locations and leverages formal and informal networks to accomplish the ambitious goals
  • Personal drive to follow-through plan and excel
*LI-PD2-EUR

Schedule
Full-time

Please visit our website at takedajobs.com

 
 


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