US-NJ, Brand Director Saxenda Job 466164200A0-MZ
|Requisition ID 54393BR|
Title Brand Director Saxenda
Job Category Marketing
This position is accountable for leading the development and implementation of marketing strategy and business plan (Positioning, Messaging, Creative etc.) for designated product. In coordination with the global brand team, develop and implement effective plans in order to maximize revenue, market share and profitability goals. Champions Centers of Excellence (COE) integration across the brand and ensures brand alignment with internal and external customers. Participates on cross-functional and global Extended Brand Teams, leads the U.S EBT and interacts extensively with other functions within Novo Nordisk. Leads expert advisory discussions and represents the product plans in management discussions.
Reports to Senior Brand Director. Works closely with Managed Markets, Customer Relationship Marketing, Market Shaping, and Marketing Effectiveness. Works in close collaboration with other departments such as Field Sales, Managed Markets, Trade and Government, Medical, Regulatory, Legal personnel as well as participating on global teams for designated product. External relationships include those with key thought leaders and professional services vendors such as agencies, consultants, etc.
Brand Leadership/Planning: Develops and executes the overall pre-launch and launch strategic and tactical brand plans. Oversees the development of personal and non- personal HCP promotional materials; ensures alignment of brand positioning, messaging and overall objectives. May refine messaging based on specific customer segments. Identifies and implements improvements to prepare for launch, development and/or life cycle activities. Develops and implements pre-marketing strategies and develops marketing thought-leader relationships and involvement. Develops and oversees the implementation of pre-launch plans, and post launch business plans/strategies. This includes in-depth market analysis, market research activities, thought leader development, HCP and patient marketing, medical education, sample planning. Develops and presents compelling plans for management endorsement. Ensures alignment with POA Working Teams for key customer segments. Involved in the development of the forecasting and pricing strategy, within specific assignment. Proactively communicates and collaborates with Centers of Excellence (COEs) and others to ensure transparent communications and alignment of strategies and tactics within and outside the department. Responsible for providing interface with key stakeholders. Represents the organization as prime internal and external contact on projects, contracts or operational decisions. Works closely with field sales to ensure marketing programs that are developed strongly support their direct and indirect needs with customers and drive appropriate ROI. Works closely with international marketing and medical team members in identifying effective marketing strategies for designated product for the US. Serves as an advocate for the US marketing initiatives in the context of global marketing. Coordinates closely campaign development, competitive defense and strategic evolution of the product. Works closely with the marketing commercialization team to report on key metrics identified for the launch plan both locally and globally. Works effectively with key support functions to ensure alignment with the brand objectives and goals.
Brand Market Analyses/ Product Investment: Develops relationships with and receives commitment from relevant Novo Nordisk Inc (NNI) and NNAS departments to ensure the successful execution of strategies. Maximizes revenue and profitability and understands return on investment (ROI) concepts to ensure program effectiveness. Understands the definition of the market and develops accurate sales projections/forecasts for designated product.
Brand Promotions: Develops and implements marketing plan. Leads the effective integration of various marketing tactics including but not limited to conventions, professional marketing campaigns, patient marketing campaigns, relationship marketing and other pre-launch advocacy development initiatives. Develops, manages and disseminates the implementation of promotional programs, including coordination with Sales Training and with external suppliers and agencies. Effectively addresses competitive obstacles for the brand through the course of the year to ensure brand success. Oversees selection and management of professional services to create effective launch programs to maximize return on investment. This includes symposia, speaker’s programs, print materials and marketing campaigns.
Fiscal: Develops and monitors performance against budget. Ensures budgets remain on track. Establishes, oversees implementation and monitors adherence to administrative policies and procedures. Evaluates appropriate use of resources to ensure attainment of unit, department and Company profitability goals.
Market Shaping & Advocacy Development: Oversees creation of strategic plans for market advocacy and awareness development across all stakeholders. Provides leadership oversight in defining different market shaping initiatives including but not limited to Key Opinion Leaders (KOL) development, advisory boards, clinical communications using different channels and medical education programs.
30-40% overnight travel required.
* A minimum of ten (10) years’ progressive sales and/or brand management/marketing experience within the pharmaceutical industry required, of which two (2) years were as an Associate Brand Director or equivalent.
* A Bachelor’s degree or equivalent required; MBA preferred
* Solid understanding of the pharmaceutical marketplace including medical, regulatory and clinical processes.
* Successful launch experience in a marketing role preferred.
* Outstanding planning and organizational skills with exceptionally high attention to quality of detail and proven track record of results and follow-up Proven track record in new product marketing preferred
Novo Nordisk is an Equal Opportunity Employer - M/F/Veteran/Disability/Sexual Orientation/Gender Identity.
If you are interested in applying to Novo Nordisk and need special assistance or an accommodation to apply, please call us at 1-855-411-5290. This contact is for accommodation requests only and cannot be used to inquire about the status of applications.
Department CMCL - OBESITY (1a)
Position Location US - Plainsboro, NJ
State/Provinces US - NJ
Job/Position Country US
At Novo Nordisk, we know that driving change on a global level and improving treatment outcomes for people with diabetes and other chronic diseases begins here at home. That's why we make an unmatched commitment to our employees, our families and our communities. That means outstanding rewards, industry-leading training programs, and an environment that supports you to achieve your goals at every level. It's all part of the Novo Nordisk Way. It includes our Vision and our commitment to the Triple Bottom Line principle – helping us find the right balance between compassion and competitiveness
With a career at Novo Nordisk, you’ll feel a difference right from the start. It’s a sense of inspiration and mobility that comes from a shared belief in driving positive change for people, families, and communities everywhere. Congratulations on taking your first step!
Novo Nordisk is committed to equal employment opportunity and providing reasonable accommodations to applicants with physical and/or mental disabilities. We value and encourage diversity and solicit applications from all qualified applicants without regard to race, color, gender, sex, age, religion, creed, national origin, ancestry, citizenship, marital status, physical or mental disability, medical condition, veteran status, genetic information, or any other characteristic protected by federal, state, or local law.
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