US-NJ, Associate Brand Director Job 465908400A0-MZ
|Requisition ID 54728BR|
Title Associate Brand Director
Job Category Marketing
This position is accountable for leading the development and implementation of marketing plans for assigned brand which may include pre-launch and/or launch marketing activities (Positioning, Messaging, Creative etc.). This role will develop the business plans for designated product. Responsible for brand strategy development, tactical execution and the achievement of Novo Nordisk P&L goals. Champions Centers of Excellence (COE) integration across the brand and ensures brand/portfolio alignment with internal and external customers. Participates on cross-functional and global Extended Brand Teams and interacts extensively with other functions within Novo Nordisk. Leads expert advisory discussions and represents the product plans in management discussions.
Reports to a director in Marketing. Works closely with other Brand teams, Market Access, and Commercial Operations and Effectiveness. Works in close collaboration with other departments such as Field Sales, Managed Care, Trade and Government, Medical, Regulatory, Legal personnel as well as participating on global teams for designated product. External relationships include professional services vendors such as agencies, consultants, etc.
Brand Leadership/Planning: Accountable to manage the brand/portfolio budget process makes sound decisions to optimize spend and ensure that resources are appropriately allocated and quality of services are maintained while costs remain on track and according to budget. Monitor agency expenses by looking for opportunities to maximize value while minimizing agency costs. Follow internal and external procedures in managing contracts. Regularly tracks and reconciles expenses to ensure budget is on track. Develops and executes the overall brand plan develops personal and non-personal Healthcare professional promotional materials; ensures alignment of brand positioning, messaging and overall objectives. May refine messaging based on specific customer segments. Identifies and implements improvements to prepare for launch, development and/or life cycle activities. Develops and oversees the implementation of pre-launch and launch plans, and post launch business plans/strategies. This includes in-depth market analysis, market research activities, thought leader development, Healthcare professional and patient marketing, medical education, sample planning forecasting, pricing strategy, etc within specific assignment. Implements pre-marketing strategies and develops marketing thought-leader relationships and involvement. Proactively communicates and collaborates with Centers of Excellence (COEs) and others to ensure transparent communications and alignment of strategies and tactics within and outside the department. Responsible for providing interface with key stakeholders. Represents the organization as prime internal and external contact on projects, contracts or operational decisions. Works closely with field sales to ensure marketing programs that are developed strongly support their direct and indirect needs with customers and drive appropriate ROI. Works effectively with international colleagues to define: new product launches, campaign development, competitive defense and strategic evolution of the product. Works effectively with key support functions to ensure alignment with the brand objectives and goals.
Brand Market Analyses/ Product Investment: Develops relationships with and receives commitment from relevant Novo Nordisk Inc (NNI) and NNAS departments to ensure the successful execution of strategies. Maximizes revenue and profitability and understands return on investment (ROI) concepts to ensure program effectiveness. Understands the definition of the market and develops accurate sales projections/forecasts for designated product.
Brand Promotions: Develops and implements marketing plan. Effectively addresses competitive obstacles for the brand through the course of the year to ensure brand success.
30-40% overnight travel required.
* Minimum seven (7) years of progressive sales and/or brand management/marketing experience within the pharmaceutical industry required of which two (2) years were in a Senior Brand Manager role or equivalent
* A Bachelor’s degree or equivalent required, MBA preferred
* Outstanding planning and organizational skills with exceptionally high attention to quality of detail and proven track record of results and follow up
* Proven track record in new product marketing preferred
* Solid understanding of the pharmaceutical marketplace including medical, regulatory and clinical processes, preferably within diabetes
* Successful launch experience in a marketing role preferred
Novo Nordisk is an Equal Opportunity Employer - M/F/Veteran/Disability/Sexual Orientation/Gender Identity.
If you are interested in applying to Novo Nordisk and need special assistance or an accommodation to apply, please call us at 1-855-411-5290. This contact is for accommodation requests only and cannot be used to inquire about the status of applications.
Department CMCL - INSULIN PORTFOLIO (1)
Position Location US - Plainsboro, NJ
State/Provinces US - NJ
Job/Position Country US
At Novo Nordisk, we know that driving change on a global level and improving treatment outcomes for people with diabetes and other chronic diseases begins here at home. That's why we make an unmatched commitment to our employees, our families and our communities. That means outstanding rewards, industry-leading training programs, and an environment that supports you to achieve your goals at every level. It's all part of the Novo Nordisk Way. It includes our Vision and our commitment to the Triple Bottom Line principle – helping us find the right balance between compassion and competitiveness
With a career at Novo Nordisk, you’ll feel a difference right from the start. It’s a sense of inspiration and mobility that comes from a shared belief in driving positive change for people, families, and communities everywhere. Congratulations on taking your first step!
Novo Nordisk is committed to equal employment opportunity and providing reasonable accommodations to applicants with physical and/or mental disabilities. We value and encourage diversity and solicit applications from all qualified applicants without regard to race, color, gender, sex, age, religion, creed, national origin, ancestry, citizenship, marital status, physical or mental disability, medical condition, veteran status, genetic information, or any other characteristic protected by federal, state, or local law.
Please visit our website at www.novonordisk.com