The Director of Marketing for MS Pipeline reports directly to the ED, Head of MS Pipeline Head and will be based in East Hanover, NJ. As a key leader and member of the Novartis brand mar-keting organization, this individual will support the strategic marketing for MS Pipeline products.
Major Accountabilities (Describe the principal outcomes 5-7 of the role)
Support the strategic marketing for the brand.
Developing annual operating plans, including financial forecasts and analysis.
Monitoring the product performance, competitive environment and customer base to quickly identify plan changes.
Managing annual promotional budgets and marketing mix.
Managing ROI assessments of tactical programs, ensuring proper execution throughout the field forces.
Leading interactions with extended brand team members including other functional areas (Sales, Managed Markets, Medical, Clinical, Regulatory, Training, Finance, and others) and building consensus/buy-in among these team members.
Updating senior management on strategy and action plans to address competitive threats and/ or exogenous market events.
Significant collaboration required with global and in line MS brands on development of brand strategy, clinical and life cycle development plans and overall commercialization plan
Provide leadership to the brand team and extended brand team members including coaching, advising and developing team members.
Represent brand appropriately at required Franchise meetings
The Novartis Group of Companies are Equal Opportunity Employers and take pride in maintaining a diverse environment. We do not discriminate in recruitment, hiring, training, promotion or any other employment practices for reasons of race, color, religion, gender, national origin, age, sexual orientation, marital or veteran status, disability, or any other legally protected status.
Business and/or biological science education with concentration in marketing are preferred (MBA a plus).
Minimum of 7-10 years in US in-line pharmaceutical marketing.
Sales and Sales Management experience required
Experienced leader with a proven track record launching complex biologic products. Successful experience in product launches and specialty medicines (biologics a significant plus).
MS experience a plus specialty experience required.
Experience shaping and implementing unique distribution and patient service models.
Experience in direct to patient and consumer marketing (this is a consumer advertising sensitive category).
Strong leadership to effectively lead cross functional teams, US management and manage relationship with global team.
Excellent quantitative abilities and excellent communication skills (written, verbal and presentation) are a must.
Global Marketing experience preferred.
An agile thinker. Someone who can learn from experience and translate prior challenges into ideas and tactics that improve future results.
Ability to work in a highly complex, matrixed environment who can stay focused on critical goals and outcomes and not be distracted by daily operational challenges. The incumbent must possess a high level of analytical and conceptual skills in order to provide strategic focus to the brand.
Strong executive presence and ability to communicate to all levels of the organization.
Potential to grow into a more senior role within Novartis.
The following personal traits will be strongly required:
o Results oriented
o Driven accountable
o Collaborative and transparent
o Strong hands-on, roll up your sleeves orientation
o Ability to think strategically and personally leading the team to execute on strategy
o Ability to foster teamwork
o Use of sound judgment
o Excellent business acumen
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